BBVA, one of the world’s largest financial institutions, has strategically integrated Puig’s teachings into its leadership development programs. This partnership might seem unusual for a bank, but it reflects BBVA’s recognition that digital transformation is, at its core, a human transformation. As BBVA pivoted from a traditional bank to a digital, customer-centric organization, it faced a critical challenge: how to retrain thousands of employees to think differently. The answer, championed by BBVA’s executives, was to focus on reinventarse .
¿Cuál es el o miedo que sientes actualmente? reinventarse mario alonso puig bbva
Relevancia para BBVA y el entorno empresarial BBVA, como entidad que promueve la innovación y la transformación digital, encuentra en las ideas de Puig un marco útil para acompañar a sus clientes y equipos en procesos de cambio. La combinación de visión humana (sentido, emociones, propósito) con competencias técnicas (datos, digitalización) facilita transiciones más efectivas y humanas en empresas y personas. BBVA, one of the world’s largest financial institutions,
Through workshops, keynotes, and online content featuring Puig, BBVA has helped its workforce understand that the biggest obstacle to change is not lack of technical skill but the brain’s innate resistance to uncertainty. The amygdala, the brain’s fear center, often interprets organizational change as a threat, triggering fight-or-flight responses that block creativity and collaboration. Puig’s work with BBVA provides tools to “calm the amygdala” through mindfulness, emotional regulation, and reframing challenges as opportunities for growth. In this sense, reinvention becomes a corporate strategy, not just a personal aspiration. The answer, championed by BBVA’s executives, was to
La fórmula fundamental que propone Puig es que . El miedo paraliza, mientras que la pasión motiva. Si el miedo supera a la pasión, no hay acción y, por tanto, no hay reinvención. 2. Mirar hacia el Interior Para reinventarse, es fundamental la conciencia interior.
Mario Alonso Puig's journey at BBVA is a testament to the power of reinvention. With over two decades of experience in the financial industry, Puig has held various leadership roles at BBVA, including his current position as Head of Innovation and Transformation.
On the last page of his now-worn copy of Reinventarte , Javier wrote a new quote for himself: